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Wrapping paper sales down, gift bag sales up
Customers are buying less folded wrapping paper and more bags for packaging gifts. When I first heard of this trend from a supplier a year ago I was surprised because I was not seeing it in sales data....
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Roll wrap sells well too
Further to my post on the weekend about sales of flat wrapping paper, I should have also noted that sales of roll wrap are also strong. This display wall works well for us.
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Bags over wrapping paper
Bag sales are hot in newsagencies – talk to any of the car and wrap companies and they will tell you it is so. Year on year growth is excellent. But for bags to work, we need new designs regularly. I...
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Cool double sided wrap
I love this double sided wrapping paper we have found. In the sample in the photo, one side has the larger hearts and the other side smaller. We have twelve designs to start. They compliment our...
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Promoting Christmas bags and wrap
Market research shows that while newsagents have around 37% of greeting card sales in Australia, we account for only 21% of packaging (wrap, bags and boxes). The newsagents doing well in packaging are...
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Great Valentine’s Day gift packaging
I love this Valentine’s Day gift packaging from Hallmark. It is different ot the traditional Valentine’s Day material and will appeal to a broader demographic. While the traditional range is well...
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Wrapping paper behind the counter
In our gift shops we have sheeted wrapping paper behind the counter. It is attractive and commercially viable in this location. Sheeted wrapping paper is possibly something that could work in...
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Would you like wrap with that?
We have a small selection of animal themed wrapping paper on the table with our animal themed jigsaw puzzles. While this is common in major retailers, it is less common on newsagencies. We have...
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Relaying wrap, chasing change
Our team at Forest Hill relayed our wrap wall to refresh the offer. This is on the wall bordering our card department. While is is too early to say if it will result in a sales kick, there is...
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Driving sales of bags and wrap
The photo shows the bag wall at one of my newsagencies. The range has recently been refreshed and there has been a good sales kick as a result. We know from industry sales data that newsagents...
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New approach to displaying roll-wrap
Check out this hang-sell approach to roll-wrap. It is a visual improvement on the bins (vertical and horizontal) which have been traditionally used newsagencies. This hang-sell approach is easier to...
View ArticleBags versus wrapping paper
I have been approached by an MBA student looking for numbers on bag sales versus wrapping paper over recent years. If you have anything to share, particularly on trends, please let me know.
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frankie selling very well
We have a simple display of the latest issue of frankie magazine at the counter as well as three pockets of the title in its usual location. Sales have been excellent. We are on the way to selling...
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